How we do it
With a proven approach leveraging over 60 work products, we clarify opportunities, define meaningful experiences, build something shippable, and continuously improve the experience.
Discover
Through best-practice research, we find, activate, and synthesize business, market, and user voices to uncover values, pain points, behaviors, and attitudes around human experiences.
Define
Through creative problem-solving methods, the business, market, and user problems are framed in order to demand innovation.
Design
Visual and UX designers create solutions that provoke an intended reaction to enable the fulfillment of user and product needs.
Develop
The product is developed in an iterative process based on user stories, requirements, and end state experience. Code is reviewed and unit tested in this phase.
Deliver
Delivery of product ready code to various environments using automated integration and delivery tools.
Drive
Validate against key goals and outcomes while resisting opportunities to drive towards planned results.